Increase your income without burning out 

Steal the marketing and positioning method that makes you the only choice for your clients so you can stop hustling 24/7 and finally charge what you’re worth (without the cringe).

The exact formula behind doubling your prices without increasing your hours or workload. 

SHOW ME HOW!!

This Formula Will Help You:  

  • Feel confident quoting higher prices without feeling awkward or guilty: So people don’t need any nurturing, bonuses, or urgency to say yes.  

  • Stop negotiating and discounting just to win projects:  So you can spend less time negotiating and more time doing the work you love. 

  • With the exact path to create more space in your week, and less pressure to say yes to everything: So that your business grows with clients who respect your expertise, not through delivering more work. 

OK, I'M IN!!

How I Took My “Small” Average Retainer Value From £400 to £4,000+ Per Month

Here’s what I changed: 

I knew I delivered exceptional work — but I wasn’t being paid like it. 

I was underpricing, negotiating, discounting… and watching others charge more for work that delivered less. 

I thought the problem was confidence. 

It wasn’t. 

It was how I was positioning and selling my expertise. 

I was selling effort instead of impact. 
Execution instead of strategic value. 

As soon as I repositioned my work around outcomes — and built offers that reflected the real value of my thinking — everything changed. 

Over the next three years, I increased my prices 10×, attracted better-fit clients, and grew the business without burning out. 

Not by working more. 

But by learning how to position and sell strategy so it commanded premium fees — before clients questioned the price. 

TEACH ME HOW

WHO IS THIS FOR? 

Freelance marketer:
For the freelance marketer who’s a few years in, delivers great work, but still feels awkward quoting higher prices — and wants to stop negotiating and discounting just to win projects. 

Designer:
For the designer who’s tired of being overworked and underpaid at the same time, and wants pricing that reflects the value of their thinking — not just the hours they put in. 

Coach:
For the coach who knows their work gets results, but feels uncomfortable talking about money — and wants to charge more without feeling salesy, pushy, or guilty. 

Consultant: 
For the consultant who keeps saying yes to work they don’t really want, because they need the income — and wants more space, better clients, and fewer pricing conversations. 

THAT'S ME, I'M IN!

The Slowest Way To Increase Your Income

  • Keep discounting your prices. This not only makes it more difficult to hit your income goals, but it also devalues your expertise and makes you resent your clients. 

  • Over-deliver to justify your prices: You train your audience to expect extra without paying, so when you finally want to charge a fair price, they refuse. 

  • Keep taking on new clients you don’t have time for. This keeps you stuck in underpriced work — exhausting yourself while the real issue goes unresolved. 

You’ve been taught to hustle harder instead of working out your unique positioning and that’s why selling your services feels awkward and far more difficult than it should. I want to teach you a much better way. 

SHOW ME A BETTER WAY!

What You Get:

The training includes:

Bite-Sized Positioning Lessons: Short, focused trainings that show you how to talk about your work so the value is clear, your pricing feels justified, and clients stop pushing back. 

Plug-and-Play Positioning Guide: A step-by-step guide to help you clarify and position your expertise so clients understand your value — and higher prices feel justified — without rebranding or reinventing your business. 

Behind-the-Scenes Pricing Shift Training: A clear breakdown of how strategic positioning — not more work or more tactics — enabled me to charge significantly more without increasing my workload. 

Client Conversion Priority Guide: A simple, strategic sequence that you can use in your own business, showing you what actually matters when you want better-paid clients — and what you can safely ignore. 

REGULAR PRICE: $497

 

TODAY'S PRICE: $44 

SAY NO MORE, I'M IN!

Our audience loves our strategies

SAY NO MORE, I'M IN!

PRICING ALIGNED TO YOUR INCOME GOALS, WILL SOLVE MOST OF YOUR 
BUSINESS PROBLEMS  

Awkward pricing conversations 
Clear positioning removes the need to justify, negotiate, or discount. When clients understand the value upfront, pricing stops being a debate — and starts feeling expected. 

Inconsistent income 
When your work is positioned around strategic impact (not hours or tasks), you earn more per client. That stability means you’re no longer starting from zero every month or relying on volume to make the numbers work. 

Saying yes to the wrong work 
Strong positioning acts as a filter. It attracts better-fit clients and quietly repels the ones who drain your time, energy, and confidence. 

Burnout from being overworked and underpaid 
You stop trading effort for income. Instead of taking on more work to earn more, you create space in your week — because you’re finally paid for thinking, not just doing. 

OK, I’M IN!

Meet your teacher

Catherine Storey

I desperately wanted to stop being paid for effort instead of value. 

From the outside, my business looked fine. 
Clients trusted me. 
The work was good. 
I was busy. 

But behind the scenes, I was constantly negotiating, discounting, and saying yes to work that didn’t feel worth it — just to keep income steady. 

The more I worked, the more exhausted I felt. 
And the frustrating part was knowing the problem wasn’t my capability. 

It was how I was positioning myself. 

I was selling execution when I should have been selling strategic thinking. 
I was pricing hours instead of impact. 
And I was relying on constant effort to make the numbers work. 

So I made a decision that felt uncomfortable at the time. 

I stopped trying to do more. 
And started changing how my value was communicated. 

I clarified my positioning. 
I focused on the outcome of my work — not the tasks. 
And I built a strategy that put my expertise, not my availability, at the centre of my offers. 

Everything shifted. 

I stopped negotiating. 
I stopped discounting. 
I stopped taking on work that drained me. 

Over time, I 10×-ed my prices — from £400 retainers to £4,000+ — without working more hours or taking on more clients. 

Not because I worked harder. 

But because I finally learned how to position and price my expertise in a way that made higher fees feel obvious. 

That’s the process I now teach, so you can get there quicker. 

SAY NO MORE, I'M IN!

If You’re Ready For: 

✨ Quoting higher prices without feeling awkward or guilty 
✨ Fewer negotiations — and far less pushback 
✨ Being paid for strategic thinking, not just hours or tasks 
✨ Attracting better-fit clients who already expect to pay more 

Then you’re ready for Raise Your Rates. 

Let’s give your expertise a higher price tag — so earning more doesn’t require more work, more clients, or more pressure

OK FINE, I'M IN!